VANTIC

Identity

ONE MARK. EVERY DIRECTION.

The VANTIC identity has two parts: the wordmark, cut from Archivo Bold with a tightened track, and the symbol we call the Vector. A square of Signal closes both. Use them exactly as supplied. Never redraw, recolour or rebuild.

01

Primary lockup and variants

Lockup — positive
Lockup — positive
SVG
Lockup — negative
Lockup — negative
SVG
Wordmark — positive
Wordmark — positive
SVG
Wordmark — negative
Wordmark — negative
SVG
The Vector — positive
The Vector — positive
SVG
The Vector — negative
The Vector — negative
SVG

Schutzzone

Schutzzone

Clear space equals the height of the V on all four sides. Nothing enters this zone: no type, no image edges, no other marks. On Signal backgrounds the mono version is mandatory; the Signal square then disappears into the background by design.

02

The Vector

The Vector symbol

The Vector is a V built from two bars. The left bar is complete. The right bar is cut where a normal V would begin, and a square of Signal sits where the cut was made. The gap is the moment before the move; the square is the pulse that starts it.

Use the Vector alone where the wordmark would be too small: app icon, favicon, shoe heel, sock cuff, zip pull. Below 24 px the Signal square is dropped and the mark is set in one colour.

03

Sizes and placement

Asset Minimum digital Minimum print Typical placement
Lockup 140 px wide 30 mm Top left of layouts, retail façade, packaging front
Wordmark 96 px wide 20 mm Garment labels, footer, co-branding lockups
Vector 24 px 6 mm App icon, favicon, heel counter, zip pull
Clear space 1× V height 1× V height On all sides, always
Use the supplied files. Positive on Ice and light photography, negative on Asphalt and dark photography.
DO

Use the supplied files. Positive on Ice and light photography, negative on Asphalt and dark photography.

Do not recolour the mark. Signal is the only accent and it only appears in the square.
DON'T

Do not recolour the mark. Signal is the only accent and it only appears in the square.

On Signal surfaces use the mono wordmark. The square merges with the background.
DO

On Signal surfaces use the mono wordmark. The square merges with the background.

Do not place the lockup on busy photography without a solid or gradient ground. Legibility beats mood.
DON'T

Do not place the lockup on busy photography without a solid or gradient ground. Legibility beats mood.

Use the Vector alone on small surfaces. Keep the cut and the square proportional.
DO

Use the Vector alone on small surfaces. Keep the cut and the square proportional.

Do not rotate, skew, outline, animate the letters individually or add shadows and glows.
DON'T

Do not rotate, skew, outline, animate the letters individually or add shadows and glows.

04

Logo on apparel and textiles

On garments the mark is quiet. The Vector goes where the eye lands after the face: left chest, sleeve, hip. The wordmark lives on the back neck and on bags, never on the chest. Every logo on textile is one colour plus the Signal square, and the square is always printed, never embroidered, so its edges stay sharp.

Reflective versions are the default for anything worn at night. Matte heat transfer for base layers, 3D embroidery only on caps, woven labels at hems and cuffs.

Placement scheme: left chest, back neck, sleeve
Placement scheme for tops — sizes refer to a size M garment.
Placement Asset Size (M) Technique
Left chest Vector, mono + square 24 mm Reflective heat transfer
Back neck Wordmark 60 mm Matte heat transfer
Sleeve / hip Vector, mono 18–20 mm Reflective heat transfer
Hem / cuff Signal square 8 mm Woven label
Cap front Vector, mono 30 mm 3D embroidery, no square
Bags Wordmark 120 mm Screen print
Left chest — 24 mm, reflective.

Left chest — 24 mm, reflective.

Back neck — 60 mm, matte. The only place for the wordmark on a top.

Back neck — 60 mm, matte. The only place for the wordmark on a top.

Cap front — 30 mm, 3D embroidery, mono.

Cap front — 30 mm, 3D embroidery, mono.

Hip — 20 mm, reflective.

Hip — 20 mm, reflective.

Duffel — 120 mm, screen print.

Duffel — 120 mm, screen print.

One mark per garment. Mono plus Signal square, reflective at night.
DO

One mark per garment. Mono plus Signal square, reflective at night.

No all-over logo prints, no repeated marks, no logo larger than 60 mm on a top.
DON'T

No all-over logo prints, no repeated marks, no logo larger than 60 mm on a top.

Wordmark on the back neck or on bags. Always horizontal, always the supplied artwork.
DO

Wordmark on the back neck or on bags. Always horizontal, always the supplied artwork.

Never place a mark across a seam, a zip or a vent. Never stretch it to fit a panel.
DON'T

Never place a mark across a seam, a zip or a vent. Never stretch it to fit a panel.

© VANTIC Movement Systems B.V., Rotterdam — Brand Guidelines v3.2. Internal and partner use only. · Images and video in this guide are AI-generated and labelled accordingly (EU AI Act, Art. 50).
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