does this layout
follow the brand?

01 · new layout, on brand

What we uploadedA photo the guide has never seen (runner, blue hour, flash, motion blur), set as a 4:5 post in the brand typeface and colours with one Signal square and the negative lockup.

• Colours
• Typography
• Logo
• Imagery
• Layout
• Tone

1. hint AI Tone

   Location does not match the photo

   The copy says ROTTERDAM, the photo clearly shows Berlin (TV tower). Conflicts with the brand principle Precision.

• Exactly one Signal element; the red city lights in the photo count as natural light, not as a second accent.
• Photo style hits the brand precisely: night city, rain, mixed light, motion blur.
• Logo solved as a negative lockup on a solid dark area for legibility.

Why this mattersColour, type and logo are all correct, so the verdict is compliant. The AI still noticed a factual mismatch between copy and image and filed it as a hint, not an error.

02 · imagery

What we uploadedTypography, colours and logo are correct. The photo is a high-key studio shot with a smiling model — precisely the Don't in the guide's photography rules.

• Colours
• Typography
• Logo
• Imagery
• Layout
• Tone

1. critical AI Imagery

   Studio, hero pose, smile at the lens

   Posed person smiling into the camera in front of a studio seamless with glossy retouching — the pattern the guide explicitly rules out.

2. warning AI Imagery

   Studio light instead of real light

   Soft, even studio lighting; no movement, no grain, no mixed colour temperature.

3. warning AI Colours

   Second saturated colour in the frame

   The pink top (#f04082, off-palette) competes with the Signal square. The look wants exactly one red-orange accent per image.

4. warning AI Layout

   Black logo box on the photo

   In the official examples the logo sits directly on the image.

• Ground and accent are exact: Ice tone at ΔE 1.8, the Signal square as the only colour accent in the type.
• Type hierarchy with the large display line bottom left and the logo in the corner follows the official examples.

Why this mattersImagery cannot be measured in numbers. Here the AI judges against the guide's photography principles and its Don't images — and quotes the rule it applied.

03 · imagery vs. the guide's don'ts

What we uploadedThe guide's own Don't photo (HDR stock look: saturated sunset, smiling runner, neon shirt) set as a 4:5 post in the brand's tile layout: photo on top, Asphalt ground, display line in the brand typeface, one Signal square, negative lockup. Everything the designer controlled is correct.

• Colours
• Typography
• Logo
• Imagery
• Layout
• Tone

1. critical AI Imagery

   Saturated HDR sunset

   Heavily saturated, HDR-style sunset with glossy reflections — exactly what the rule »no HDR, no saturated sunsets, no glossy grade« and the guide's Don't image rule out.

2. critical AI Imagery

   Hero pose, smiling at the lens

   The centred runner poses frontally and smiles into the camera. The guide wants documentary images where the athlete does not notice the camera.

3. critical AI Colours

   Rainbow and purple tones in the image

   Purple (#85519f), a rainbow gradient, teal (#68d1bb) and a neon yellow shirt — several strong foreign colours. The rule allows one red-orange Signal element in a dark frame.

4. warning AI Imagery

   Several accents instead of one

   Next to the Signal square in the design, the neon shirt dominates as a second colour accent.

• Clean Asphalt ground with the Ice display line — the colour roles of the design are hit exactly.
• Only one Signal square as design accent, logo correctly top left.
• Layout structure (photo strip on top, text ground below) follows the official application example.

Why this mattersThe check matched the photo against the guide's Don't images and named the exact rules. Layout, type, colours and logo pass; the stock photo alone sinks the post.

04 · PDF

What we uploadedA flyer in the brand's layout logic: photo, lockup, headline band, three info columns, button. Built in: body font DejaVu Sans instead of Archivo and IBM Plex, Signal as the ground behind headline and copy, a violet button. At a glance it passes.

• Colours
• Typography
• Logo
• Imagery
• Layout
• Tone

1. critical measured Typography

   Foreign fonts embedded in the PDF

   DejaVu Sans and DejaVu Sans Bold are not defined in the guide. Brand fonts: Archivo, IBM Plex Sans.

2. critical AI Colours

   Signal as a large background

   The accent colour fills the whole middle band, roughly a fifth of the page, and sits behind headline and body copy. The rule: at most 10 %, marks the one action, never a ground behind text.

3. hint measured Colours

   Off-palette vector colour

   #7a3fd1 found once in the vector data (the button), nearest brand colour Concrete, ΔE 27.7. All other vector colours sit exactly on the palette.

• The night-city photo hits the imagery exactly: single runner, motion blur, mixed available light, wet street.
• Logo use is clean: negative lockup top left on the dark photo, correct variant and position.
• Tone is on brand — English, direct, honest.

Why this mattersIn PDFs, fonts and vector colours are read straight from the file. The font swap no eye would catch is a hard, reproducible finding — and the six palette colours in the file all measure at ΔE 0.